Majority of U.S. consumers concerned about GMOs, but most doesn’t know what it means
NPD report shows twice as many consumers are concerned about GMOS than in 2002.
More than half of U.S. consumers expressed some level of concern about genetically modified organisms (GMOs). But, when asked to describe GMOs, many consumers were unable to specifically define them. That’s according to a recently released food market report from The NPD Group, a leading global information company.
When The NPD Group asked consumers to tell, in their own words, what the term GMO means, the answers were diverse. Common words used to describe GMOs from consumers were “genetically altered,” “not natural,” while many consumers simply said they “don’t know.”