To get an idea of how drastically the image of candy is changing these days all you have to do is ask Jessica Daponte what the latest chocolates for kids are.
As the vice president, account director for the ad agency Arnold Worldwide, she heads up the Hershey’s Variety Brands roster (Kit Kat, Rolo, York, PayDay, Almond Joy, Mounds, Pieces), and she knows her chocolate trends.