Jelly Belly partners with Reebok on sneaker collection
Collection is inspired by Jelly Belly jean bean flavors, colors.
Reebok and Jelly Belly have joined forces to deliver a bold collection of sneakers this month.
Featuring silhouettes for both adults and kids, the footwear collection is inspired by Jelly Belly's gourmet jelly bean flavors. The flavors are brought to life via colors on the shoes and illustrated on the sockliners of each model. The shoes incorporate Jelly Belly’s signature sweetness by using a sustainable bio textile that is sourced from sugarcane.