IRI, Label Insight partner to offer CPG companies product performance data
Partnership pairs IRI’s point-of-sale data with Label Insight’s product label and ingredient attributes.
Chicago-based research firm IRI and Label Insight are joining forces to provide CPG manufacturers and retailers more insight into product performance based on nutrition and ingredient label data.
Through this new relationship, IRI adds hundreds of new attributes to its industry-leading IRI Liquid Data technology platform, allowing clients to identify consumer trends and find previously hidden opportunities for growth. The new attributes allow IRI to track and measure product sales performance and shopper behavior across ingredient and product labeling attributes, such as “gluten-free” and “clean label.”