When Mars Wrigley Confectionery U.S. sought to update an earlier survey conducted by the company on consumer behavior, it did so to see “how Millennials and Baby Boomers experience treats, the role of social media in treating and more.”
When 98 percent of 1,000 Americans surveyed last year said that one can lead a healthy lifestyle and still have a treat, it was comforting to hear that the two aren’t mutually exclusive.