A surf board still hangs in the executive offices of Santa Cruz Nutritionals (SCN). Not only is it a testament to the company’s namesake city — there’s a historical plaque describing three Hawaiian princes introducing surfing to California and Santa Cruz at the city’s Surfing Museum — it’s a reminder of the days when the founders of Harmony Foods (now SCN), actually surfed.
Today, there’s no time to for a “Surf’s up!” call. The executive team at SCN is too busy meeting the demand for vitamins and dietary supplements in gummi form. How busy? Well, for the past nine years, the compound annual growth rate (CAGR) at SCN has been more than 30 percent.