Online shopping for seasonal confectionery continues to grow, NCA report reveals
NCA releases third report on COVID-19 confectionery shopping trends.
The National Confectioners Association has released “Seasonal Confectionery Purchase Decisions: 2020,” the third report in its three-part series on COVID-19 confectionery shopping trends.
“Seasonal and holiday celebrations have changed as a result of the COVID-19 pandemic, reshaping shoppers’ engagement with seasonal confectionery,” NCA President & CEO John Downs said. “The insights unveiled in this report will help the confectionery industry address new holiday celebrations and traditions through merchandising and marketing that reflects these unusual times.”