Many candy suppliers exist entirely within the world of business-to-business (B2B) eCommerce. Instead of selling directly to consumers, they exclusively offer their products and services to other companies and entrepreneurs, and often for resale. Businesses that specialize in B2B eCommerce can thrive in comfort, especially because a single agreement can be highly lucrative.
However, business owners do not need to limit their operations to one type of trade. Plenty have found success in operating a single website for both B2B and business-to-consumer (B2C) eCommerce, and you could as well. You simply need to learn the right knowledge on the differences and commonalities, then apply it to your practices. Below are some insights to how candy suppliers can successfully run a B2B and B2C eCommerce website.