The 44th International Sweets and Biscuits (ISM) Fair in Cologne continues to deliver attendees a host of confectionery options to satisfy the world’s sweet tooth.
Flexitarian. White chocolate. Ethical marketing. Retro. The four S’s (Snacking, sharing, simplicity, sustainability). Technology. Those are just some of the buzz words and trends that I came across at this year’s International Sweets and Biscuit (ISM) Fair in Cologne, Germany.
As usual, the gathering of confectioners and buyers from around the world was impressive. After all, anytime you can boast of 1,476 confectionery and snack manufacturers and marketers from 68 countries enticing nearly 35,000 buyers with their wares, it’s a sweet thing.