Smarties Candy Co. celebrates National Smarties Day
National Smarties Day was held on founder Edward Dee's birthday.
Smarties celebrated the first-ever National Smarties Day on Sunday, Oct. 2.
Smarties candies have been enjoyed by generations of Americans for nearly 75 years. The company was founded in 1949 by Edward Dee, who was born on Oct. 2, 1924, and came to the United States by boat with two machines and a mission to bring his family's candy making tradition to the U.S. He fulfilled his dream and created Smarties candy. Today, more than two billion Smarties rolls are made each year, with machines running 24 hours per day in two candy factories.