State of the Candy Industry 2021: Jellies, fruit chews, licorice bolstered by growth of non-chocolate chewy category
Flavor innovation continues to drive growth across the three categories.
With chewy texture profiles continuing to dominate the sugar confectionery market, the jellies, licorice and chews categories are seeing steady growth.
The non-chocolate chewy candy segment generated $4.23 billion in the year ending May 16, according to IRI, a Chicago-based research firm. That’s up 10.8 percent from a year ago.