FMCG Gurus reports in new research that 88 percent of consumers in the U.S. say they snack, largely due to skipping meals throughout the day.
The research firm conducted a survey of 1,000 U.S. consumers in the first quarter of 2019. The survey revealed hunger is still the main reason why consumers snack, as reported by five in 10 respondents. Hunger is closely followed by indulgence (37 percent) and seeking energy (36 percent).