Ethel M Chocolates revamps packaging, truffle formula
Craft chocolate division of Mars to mark 40th anniversary in 2021.
Ethel M Chocolates will mark its 40th anniversary in 2021, and the Nevada-based craft chocolate division of Mars is celebrating early with a packaging makeover and a newly designed truffle formula.
Set to hit shelves in-store and online on Sept. 5, the reimagined packaging pays homage to the color palettes of the Mojave Desert, where Ethel M calls home. Each chocolate box represents either the warm hues of natural rock formations and desert sky or the cool tones of desert blooms and cacti. The complementing colored satin ribbons carry a copper charm sealed with Ethel M’s' monogram.