When Musharaf Syed decided to create a supplements business with Aisha Yang in 2009, their business plan didn’t call for a manufacturing facility. Rather, after heading up nutraceutical sales for seven years, Syed believed he, together with Yang’s international marketing experience, could successfully start their own business by filling gaps and niches in the global marketplace. Essentially, the plan was to develop products and let someone else manufacture them.
As so often happens in entrepreneurial endeavors, fate typically intervenes. One of the products the engineer-by-training and former sales/marketing executive wanted to launch was a gummi vitamin for children.