How consumer brands can navigate packaging for e-commerce
COVID-19 pandemic causes consumers to rely on e-commerce, requiring manufacturers and brand owners to adapt.
Prior to the global pandemic, online sales in the United States were growing at 15 percent a year, and 62 percent of consumers purchased a product online and picked it up instore in 2019 according to PMMI’s report, “Omnichannel Retail: Operating Harmoniously in an Integrated, Digitally Enabled Supply Chain.”
Now, COVID-19 has lit a fire under brands to punch up their online sales strategy. As of July, total U.S. online sales reached $73.2 billion, up 76.2 percent year-over-year – even as spending slows, according to recent insights from Adobe Analytics.