Across the globe, consumers are turning to small indulgences such as confectionery, driven by the desire for escapism from daily pressures. This will continue throughout 2022, especially as the implications of the pandemic continue to linger.
At the same time, there are increased levels of concern that such snacking occasions are misaligning with long-term health goals – which will make consumers carefully consider their choice of confectionery products. As a result, ingredients will have more influence on choice of confectionery product than ever before.