The term ‘one-of-a-kind’ operation quickly comes to mind when asked to describe Nassau Candy. This unique, multi-faceted and growing family business headquartered in the New York metropolitan area has carved out its own niche thanks to management’s long-term adherence to a key principle: Be different and bring something new to the party (or in fact, bringing the party to different people!).
Right from the start, Nassau Candy sought differentiation. When brothers-in-law Barry Rosenbaum and Lesley Stier, president and chairman/ceo, respectively, bought Hicksville, N.Y.-based Nassau Candy (then, a traditional local candy and tobacco distributor) in 1984, one of the first things they did was discontinue selling cigarettes.