Numerator has released its latest inflation insights and shopping behavior index to measure the impact of rising prices on consumer behavior.
Weekly data updates include price and trip tracking based on verified consumer purchase data and consumer sentiment based on an ongoing survey of more than 10,000 consumers. Overall, grocery prices continued to rise in June with beverages seeing the largest impact. While spending remained elevated, optimism is at an all-time low as consumers switch to club and dollar stores to save.