Upgrades in manufacturing and warehousing support PEZ Candy’s incredible growth in the confectionery novelty segment.
It’s been an ongoing argument. Is PEZ Candy, Inc. a candy company or a toy company? The fruit-flavored sugar tablets certainly qualify as candy, while the reliable dispensers featuring nearly 300 different characters and icons have made it an interactive novelty in the United States since 1953.
But given the company’s success in rotating between 10 and 12 assortments on a yearly basis - not counting seasonal as well as “favorites” rotations - the company certainly could be classified as a logistics wizard.