Product aims to help dentists celebrate Halloween.
Perfetti Van Melle’s Airheads brand aims to help dentists celebrate Halloween by launching limited-edition Airheads Candy Flavored Dental Floss.
"This year dentists' houses will be buzzing with trick-or-treaters wanting to get their limited-edition Airheads Candy Flavored Dental Floss before they run out," said Craig Cuchra, VP of marketing at Perfetti Van Melle. "Everyone deserves to be happy on Halloween, even dentists. This floss isn't a trick, it's a treat that everyone can get behind."