“Moderate” growth for the next five years might not sound all that exciting for those in the chocolate confectionery industry, but it’s at least better than the “sluggish” growth they’ve dealt with the last five years.
And it’s exactly what the data research firm Mintel predicts for the sector, in its recently released analysis of the U.S. chocolate market.
The report also reveals that the seasonal chocolate segment is thriving; consumers are demanding healthier options; candy targeted at adults could be the next big thing and that Hershey continues its reign as the U.S.’s No. 1 chocolate company;
What follows is a detailed look at all of those trends :