Retail checkout sales can show marketable sales increases when consumers are offered variety. And panelists for the "Driving Profit Through Balance at Retail Checkout" presentation, held at the Discovery Theater at the Sweets & Snacks Expo last Tuesday in Chicago, provided evidence to back their claim.
The panel, moderated by Larry Wilson, v.p. of industry affairs for the National Confectioners Association, featured Hank Cardello, senior fellow from the Hudson Institute, and Cam Cloeter, president of Impulse Marketing Co. (IMC). Cardello and Cloeter spoke about the necessity of finding a middle ground for item diversity at retail checkout to provide consumer convenience while driving up overall profit.