
Jolly Rancher Blasts
The Hershey Co.
(717) 534-5465
Blasting off this June from Hershey are two new
crunchable candies — Jolly Rancher Double
Blasts and Jolly
Rancher Sourbolt Blasts. As their name
suggests, Double Blasts combine two flavors in each candy; combos include
cherry/orange, blue raspberry/lime, strawberry/apple and mango/lemon. They
are described as flavor-infused, powder-filled candy.
The Sourbolt Blasts lineup includes Sour Apple, Sour
Watermelon, Sour Blue Raspberry and Sour Strawberry. Both new items are
offered in singles with a suggested retail price of 65 cents, and in
5-ounce peg bags with a suggested retail price of $1.59.
Ghirardelli Goes Gourmet
Ghirardelli Chocolate Co.
(510) 483-6970
Ghirardelli is offering discriminating chocolate
lovers four new chocolate bar options formulated for what the company
describes as “distinct and pleasurable” everyday moments. Each
of the 3.5-ounce Intense Dark Gourmet Chocolate Bars has a suggested retail
price of $2.99. Varieties include a 72 percent cacao Twilight Delight; 60
percent cacao Citrus Sunset, which combines dark chocolate with orange and
crunchy caramel bits; Toffee Interlude, which contains 48 percent cacao,
crunchy toffee and caramelized almonds; and Espresso Escape, a 60 percent
cacao-content bar made with finely ground, deep-roasted espresso beans.
Glo Popcifier
Koko’s Confectionery
(800) 638-6000
The Glo Popcifier is a light-up lollipop pacifier that
comes in three flavors — blue raspberry, strawberry and green apple.
Each extra-large, pacifier-shaped lollipop sports 28 grams of candy and is
fat-free. The Popcifiers, which have an on/off switch, are recommended for
children ages five and older. The Glo Popcifier display box holds 12
Popcifiers (4 of each flavor), and there are 6 display boxes in a master
case.
Ratz-Riffic
Kidsmania Inc.
(562) 946-8822
This remake of Kidsmania’s popular gummy item, Oh
Ratz, boasts two hard candy lollipops of different flavors in the form of
rats. A container shaped like a trash can is filled with a flavored sour
dip that includes bits of popping candy for special effect. The
“explosive” sour dip comes in three flavors — green
apple, watermelon and blue raspberry. The suggested retail price is 99
cents to $1.29.
15-Cent Peanut Butter Bars
Atkinson Candy Co.
(936) 639-2333
Atkinson Candy Co. has re-launched its 15-cent Peanut
Butter Bars to complement its 15-cent Chick-O-Sticks.
The 0.7-ounce bars combine a crunchy candy coating with a peanut butter
filling and come in 36-count boxes that ship 12 per case.
Hard Candy Line
Sunrise Confections
(915) 877-4079
Four new hard candy products in colorfully designed
bags have made their debut at Sunrise Confections. They include 14.5-ounce
Peppermint Starlight Mints and a 22-ounce Big Bag line that consists of
Peppermint Starlights, Butterscotch Disks and Cinnamon Disks.
Sweet Soaker
Kidsmania Inc.
(562) 946-8822
Sweet Soakers are bright-colored squirt guns that come
packed with a serving of assorted fruit-flavored dextrose candy. When the
candy is gone, Sweet Soakers are fully functional squirt guns. The
suggested retail price is 99 cents to $1.29.
Super Bubble Blast
Farley’s & Sathers
(800) 533-0330
Super Bubble Blast features the same taste of the
original Super Bubble Gum, but each piece boasts a liquid center. The
suggested retail price for a 4.5-ounce peg bag is $1.29 to $1.49. The bags
come packed 12 per case.
New Graphics
Tootsie Roll Industries
(773) 838-3400
Tootsie Roll’s Dots and Crows products have a new
graphic image that features a larger, more dimensional logo treatment. The
graphics update has been incorporated across all sizes and flavor
extensions of the product.
P-Nuttles Clip Strips
Adams & Brooks
(213) 749-3226
Adams & Brooks is offering retailers new clip
strips for 3-ounce packages of P-Nuttles in Original Butter Toffee Peanut,
Cashew, Almond and Sunflower Kernel varieties. Each bag of P-Nuttles has a
suggested retail price of 99 cents. The 12-count clip strips come packed
six per case. The product is individually boxed for display from side or
front.
Thumb Dippers
Sherwood Brands
(301) 309-6161
Designed to be worn on a thumb, this new lick-and-dip
treat comes in three varieties — strawberry, apple and cola. The
suggested retail price is $1.29. Thumb Dippers come in 24-count display
boxes packed six per case.
Value Bags
Sunrise Confections
(915) 877-4079
Sunrise offers Orange Slices, Fruit Slices and Spice
Drops in new 30-ounce Value Bags. Like their 14-ounce counterparts, these
new packages boast bold, brightly colored graphics.
AirHeads Xtremes Sweetly Sour Belts
Perfetti Van Melle USA Inc.
(859) 283-1234
AirHeads Xtremes offer kids endless possibilities for
fun with its sweet-sour flavor in a brilliantly colored five-color
belt. The package features eye-grabbing, vibrant graphics. Xtremes are
available in two varieties, Sweetly Sour and 5 Color Rainbow Berry.
Suggested retail price is 59 cents for a 2-ounce tray.
Dolcetto Wafer Rolls
Fusion Gourmet Inc.
(310) 532-8938
All natural Dolcetto Wafer Rolls in cappuccino,
tiramisu and chocolate varieties are the newest product line from Fusion
Gourmet. Wafer rolls have zero trans fat and boast elegant, vintage-style
packaging.
The 14.1-ounce tin has a suggested retail price range
of $5.99 to $6.99, ships six tins per case and 32 tins per shipper. The
4.4-ounce box’s suggested retail price range is $1.99 to $2.49, with
12 boxes per case and 72 boxes per shipper.
Blending Belgian Chocolate and Omega-3s
Imagine getting your daily fix of chocolate plus
healthy omega-3 fatty acids in one yummy product. That’s the premise
behind the new Choco-Omeg line of chocolates (bars and boxed pieces) from
Canada’s Dynamic Chocolates, a division of Utah-based Alpine
Confections. The line recently made its debut in a number of Canadian
pharmacies and drug stores. Dynamic Chocolates is working now to sell U.S.
retailers on the merits of its new premium, functional chocolates.
If you’re a follower of nutrition news, you may
know that omega-3 fatty acids, found in fish oil and flaxseed, among other
sources, are associated with a variety of health benefits, and that most
people don’t get an adequate supply through diet alone. Omega-3s are
not associated with great taste, however, so arriving at a palatable
formulation for the chocolates took some doing.
Fortunately, Dynamic Chocolates had the right
person for the job — Gale Rudolph, Ph.D. — an experienced
R&D professional with a background in both the food industry and the
nutritional supplements business. Rudolph spent nearly two years arriving
at a formulation that artfully blends premium Belgian chocolate with
omega-3s and a variety of other vitamins, minerals and phytochemical
compounds.
There are three varieties — each formulated to
deliver a specific benefit. The Memory Formula (chocolate with an orange flavor) includes Choline and
omega-3s to promote healthy memory and brain functions; the Calcium Formula (milk chocolate
with cookie bits) boasts 400 mg of calcium per bar plus selected fruit
antioxidants; and the Cardio Formula (dark chocolate with raspberry pieces) contains 400 mg
of omega-3s, which are associated with heart health.
Getting shelf space in the over-the-counter-drug set
is challenging thanks to competition from deep-pocketed pharmaceutical
companies, reports Sam Macdonald, Dynamic Chocolates' vice president of
marketing and sales. The company is seeking placement in the supplement
aisle for the boxed SKUs and in the nutrition bar section for the
Choco-Omeg bars.
A 30-piece box of the chocolates carries a suggested
retail price of $12.99; the bars will sell for $1.99 each. All are marketed
under the brand name Botticelli — a popular boxed chocolate label in
Canada.
Dynamic Chocolates/Alpine Confections Canada (888)
515-7117
Novelty Marketer Keeps It Playful
Almost every one who targets a novelty/interactive
product to children talks about the importance of "play value."
Marketers at Sweet Cred Corp. USA are especially big believers. The
novelty/interactive confectionery SKUs Sweet Cred markets all feature
candy, of course, but the emphasis is more on the toy component than the
candy.
"Our message is that Sweet Cred is about big
treat/less sweet," says national sales manager, Francesco Marraffa.
That way, he explains, the products deliver plenty of fun for their
youthful target consumers without raising any diet/nutrition red flags for
mom or dad. And with retail price points ranging from $2.99 to $4.99, the
products deliver a nice ring for retailers as well.
The name Sweet Cred plays off the slang expression,
"street cred," and many of the Sweet Cred items are built around
a group of hip and edgy toy characters. To keep the kid-appeal fresh, the
product assortment rotates every three months.
The lineup of Sweet Cred items includes, among others:
Movables, which feature action toys (aero fans, skateboarders, choppers,
etc.) atop a tube of candy; Candy Cuties, which are hand-painted porcelain
dolls paired with lollipops; and Jackpot Bags, pre-filled sacks of candy,
toys, and educational games and puzzles. A variety of changemaker items are
offered as well.
Sweet Cred Corp. USA (661) 292-0685