Afridi had served as interim CEO before official appointment.
GODIVA has officially named Nurtac Ziyal Afridi as CEO after she served at the company’s helm for two months in the interim.
During those two months, Afridi and her leadership team developed a three-year strategy to seize new opportunities through GODIVA’s omnichannel structure. She succeeds Annie Young-Scrivner, who left GODIVA in November to become CEO of Wella Company.