Sour Patch Kids introduces brand’s first mystery flavor
Fans can guess the flavor for a chance to win $50K.
The Sour Patch Kids brand is introducing a mystery flavor for the first time and is inviting fans to play detective for a chance to win $50,000 and other instant prizes.
"The Sour Patch Kids brand loves to stir up mischief – and that's exactly what we're doing with this Sour Patch Kids Mystery Flavor drop," said Mili Laddha, associate director of marketing, Sour Patch Kids at Mondelēz International. "We're always looking for ways to get our loyal fans involved in what we're doing, which is why we're bringing them in on the fun with cryptic clues, social media takeovers and more."