As consumers and confectioners navigate through a global pandemic, COVID-19 continues to have the most significant influence on packaging innovation for candy, according to recent analysis from Euromonitor International.
Before delving into the three biggest trends, it’s important to note that plastic-based packaging and, in particular, flexible plastic, largely dominates the confection space, with pouches still the most dynamic pack type at 12 percent CAGR in 2020. Reclosability offers consumers the perception of value and makes “snackers” who might feel guilty about partaking in a sweet treat more likely to have one or two and save the rest for later.