Majlen Fazer — Fazer Brands’ “godmother” of chocolate quality and the greatgranddaughter of founder Karl Fazer — brings home the 2013 European Candy Kettle Club award.
Majlen Fazer loves horses. Learning to ride them at an early age, she eventually progressed to the point of entering show jumping competitions. Not only did she actively participate as a young woman, Fazer started winning events as well. The glamour and thrill of cleanly clearing a ramped oxer atop a spirited mare proved more than intoxicating to the 22 year-old.
But when her father, Peter Fazer, president of the Finnish confectionery powerhouse Fazer, asked her to consider working in the family business, it was difficult to say no. Nonetheless, Majlen thought she’d initially try her hand at confections for a short period, say a summer, and then pursue her dreams of going abroad and jumping professionally, afterwards. Moreover, having finished her degree in accounting, there was always the financial sector to fall back on.