When it comes to creating the perfect sweetener it’s hard to compete with the taste of nature’s sugar — but that hasn’t stopped ingredient companies from trying to find alternatives with fewer calories.
“The pressure to reduce sugars is coming from many sides — from consumers, seeking to adopt healthier lifestyles; from healthcare providers, concerned about links between excessive sugar consumption and obesity; and from regulatory mandates, designed to bring more attention to sugar content levels,” says Andy Ohmes, Global Director High Intensity Sweeteners, Cargill.