Over the last decade, much attention has been given to the attempts made by consumers to reduce sugar. Despite this, the proportion of consumers classified as overweight or obese or suffering from diabetes continues to grow. This indicates a significant attitude-behavior gap that exists amongst consumers.
FMCG Gurus research shows that while consumers have negative perceptions toward sugar, that doesn’t mean they are necessarily making changes to their diets. This is particularly true in indulgent categories such as confectionery.