Keebler's new AR experience highlights its Make-A-Wish partnership

Consumers can scan a QR code taking them to the brand’s Hollow Tree, where they'll be led around by elves.

A screen shot from Keebler’s new animated Dunkumentary about Jessa, a 7-year-old who battles a complex nervous system disorder. Make-A-Wish recently helped grant Jessa’s wish to become the queen of Queen City, and Keebler created an animated video about her experiences. Consumers can watch the video as part of a new Keebler AR experience.

Jessa – a 7-year-old who battles a complex nervous system disorder – had one wish: to spread magic and reign as the queen of the Queen City, in Charlotte, North Carolina.

Thanks to Make-A-Wish, her wish came true. And now, Keebler is bringing her story to life in a nearly two-minute long "Dunkumentary" that features touching animation of her story that families to enjoy together.

It’s all part of Keebler’s new AR experience created in partnership with Make-A-Wish, which grants wishes for children with critical illnesses.

Consumers can scan a QR code on packages of specially marked packages of Keebler cookies and it will take them to an augmented reality experience in the brand’s famous Hollow Tree as part of the brand's first-ever interactive experience.

Once inside, they can experience the magic of Keebler and Make-A-Wish's partnership with Ernie and the Keebler Elves as guides, which options to the Dunkumentary, uncover other wish kids' stories, click to donate to the cause and learn all about the Keebler cookies.

Keebler also has contributed $750,000 to Make-a-Wish since 2020 to go toward granting more wishes.

"Giving back moments of joy and magic is central to what Keebler stands for as a brand and we loved bringing Jessa's story to life," said Ryan Nolan, brand manager, Keebler. "We are honored to partner with Make-A-Wish to support the work that they do helping children, like Jessa, by spreading a little magic to families in need."

Families can go to https://www.keebler.com/en/granting-wishes-in-2021/ or follow @Keebler on Instagram or @KeeblerUS on Facebook to learn more and donate to Make-A-Wish.

"For more than 40 years, Make-A-Wish has been bringing hope and joy back into the lives of children with critical illnesses and their families," said LuAnn Bott, vice president of corporate partnerships and revenue services at Make-A-Wish America. "We are grateful to continue our partnership with Keebler to bring the power of wishing to children and their families when they need it most."

Crystal Lindell, Former editor-in-chief of Candy Industry Magazine. While here she has worked on Candy Industry Magazine, Food Engineering Magazine and Food Safety Strategies. She holds a master’s degree in public affairs reporting from the University of Illinois – Springfield and a bachelor’s degree in political science from Western Illinois University. And her favorite breakfast is a cup of espresso and Twix bar.