Reiko Wada once sold a chocolate shoe for $500. What makes a chocolate shoe worth $500 you ask? In short, stripes on the heel.
It all started when a fellow e-mailed a picture of two of his fiancé’s shoes to Wada, the owner of Chocolatines, a premium chocolate shop based in Schaumburg, Ill. The man was inquiring about how much it would cost to create the two shoes out of chocolate.