Anheuser-Busch vet Michael Zacharias joins Ferrero USA as marketing VP
Zacharias will be responsible for trade and shopper marketing, category management.
Michael Zacharias has joined Ferrero USA as vice president, trade marketing and category management.
In this new role, Zacharias will lead trade marketing, category management and shopper marketing for Ferrero’s portfolio, which includes Nutella, Kinder, Tic Tac, Ferrero Rocher, Crunch, Baby Ruth and Butterfinger. Zacharias will report to James Klein, Ferrero chief customer officer, Ferrero USA.