Consumers are actively looking to change their diets by reducing their sugar intake and live healthier lifestyles. Although consumers are saying they look to reduce sugar, there are many challenges due to the urge to indulge when snacking. So, how can brands provide conveniently nutritious products that offer lower sugar content?
Sugar consumption is something a significant percentage of consumers pay close attention to. According to research from the 2019 FMCG Gurus Global Active Nutrition study, which included 26,000 respondents, 44 percent say that they are aware or very aware of how much sugar they have consumed in the last 24 hours, compared to 41 percent who count calories and 39 percent who track fat or salt content.