Until this year, there were no real reference points for how grocery shoppers would respond to a pandemic. While many looked to the 1918 Flu as the last major health event, it was clear that looking back more than 100 years wasn’t ideal for predicting the future.
Now though, we have a years’ worth of data. And Instacart has recently shared its own data regarding grocery shopping changes over the last year that I never would have imagined having access to even 10 years ago.