Blue Diamond Growers celebrates almonds, bees with 5th annual Rose Parade float
12 almond growers rode alongside the float.
Blue Diamond Growers participated in the 2023 Rose Parade presented by Honda, an annual event held in Pasadena, CA on January 2. For the fifth year in a row, the Sacramento-based co-op honored the people and pollinators that make Blue Diamond almond products possible, highlighting the farmer-owned cooperative’s commitment to sustainability, pollinators, and biodiversity with a custom-built float brimming with fresh flowers and featuring Blue Diamond almond growers.
Meticulously built to honor the almond pioneer's past, present, and future, Blue Diamond's colorful float paid tribute to not only the almonds that sustain its growers and nourish its consumers but also to the pollinators that are vital for their success.