International Food Information Council launches 2023 Trends Forecast
Look for probiotics being added to nutrition bars; plant-based snack alternatives.
With issues like inflation, supply chain disruptions, technological advancements, and changing consumer desires, the food system is experiencing a dizzying level of change and unpredictability, says the International Food Information Council (IFIC). But despite that instability—or because of it—several food trends are emerging for 2023. Among them are demands for probiotics and protein, a focus on food labels, and a lens on diversity in food systems.
In 2023, wellness will continue to be top-of-mind for many consumers, as it was in 2022, but it will increasingly come in liquid form, driven in large part by consumers looking for added benefits like energy, mental health, and gut health support.