That’s It named 2022’s fastest-growing nutrition bar brand
The clean-label snack bars topped the list of 20 leading brands among U.S. consumers.
Healthy snacking company That’s It has been named the fastest-growing nutrition bar brand among the top 20 brands in the U.S. in 2022, beating out brands like KIND Snacks, CLIF Bar, Larabar, and RXBAR, and outpacing the growth of the category nationally by more than 7x. The recognition comes as That’s It (best known for its two-ingredient Fruit Bars) expands into a plant-based snacking platform and announces the expansion of partnerships with major national retailers such as Sam’s Club, Costco, Walmart, Target, and more.
“We’re especially thrilled with this recognition after a year marked by challenges for the F&B industry such as changing consumer behaviors and ongoing inflation concerns,” says That’s It founder and CEO Lior Lewensztain. “Much of our success this year can be attributed to our ability to weather the inflation storm by accelerating growth in the club channel, where we can provide greater value to consumers by shifting focus from single fruit bars to value-heavy multipacks at a time when rising costs are front and center to consumers.”