Morinaga America, Inc. promotes current CEO, president Teruhiro Kawabe to chief representative
Kawabe has worked with Morinaga Group for over 30 years.
Morinaga America, Inc., the official distributor of HI-CHEW, has announced that tenured executive Teruhiro Kawabe (Terry) has been promoted from president, chief executive officer (CEO) of MAI to chief representative for the U.S. and president/CEO as of this month. In his new role, Kawabe will oversee and supervise Morinaga America Foods, Inc., the production facility in North Carolina, and Morinaga America, Inc, the U.S. corporate division of the company. With MAI's goal of strategically expanding the U.S. business, Kawabe will look to optimize business management for both companies and drive the strategic expansion of the U.S. market.
Kawabe has worked with Morinaga Group for over 30 years, previously serving as president and CEO of Morinaga Asia Pacific (MAP) in Bangkok, Thailand before his most recent role at MAI. During his tenure with MAP, Kawabe grew the HI-CHEW brand's distribution footprint throughout New Zealand, Australia, and South Africa, tripling the sales volume in just three years.