Welch's Fruit Snacks, Flowcode debut media campaign for The Big Game featuring Mark Andrews
Omnichannel media campaign to feature professional football player Mark Andrews.
PIM Brands, Inc., makers of Welch’s Fruit Snacks, and Flowcode, The Direct to Consumer Company building direct connections for brands and consumers, have partnered for the first time to launch an omnichannel media campaign just in time for the Big Game. The interactive digital campaign features an ad spot and sweepstakes, The Welch’s Fruit Snacks Big Game Giveaway, with both featuring Mark Andrews, a professional football player for the Baltimore Ravens.
The launch marks PIM Brands' first time leveraging QR code technology in an advertising campaign, giving consumers a seamless and engaging experience through Flowcode’s TV-optimized QR code and first-party data platform. The ad spot is running now through the end of January on both CTV (YouTube & Hulu) & linear platforms (CNBC & ESPN) in addition to social media channels. Within the spot, consumers will see a QR code appear on the screen that can be scanned directly on their smartphones to enter the The Welch’s Fruit Snacks Big Game Giveaway for a chance to win everything needed to throw a party for the Big Game next month.