Mondelēz International releases 4th Annual State of Snacking Report
Report highlights expanded role of snacking in consumer eating habits.
Mondelēz International has announced the launch of the fourth annual State of Snacking report, a global consumer trends study examining annual insights on how consumers make snacking decisions. This year’s report explores how current economic challenges are affecting consumer snacking choices around the world—with a majority of respondents continuing to prioritize snacking, despite rising costs and economic challenges.
Developed in partnership with The Harris Poll, the report tracks snacking attitudes and behaviors among thousands of consumers surveyed across 12 countries for a fourth consecutive year. These findings illustrate the expanded role of snacking—as snacking increasingly replaces traditional meals in consumers' lives. Key findings include that consumers around the world are snacking: