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Industry NewsBetter-For-YouFrozen Snacks/Appetizers

MingsBings plant-based frozen snacks launch in Publix, Sprouts

Founded by Iron Chef Ming Tsai, the food brand is coming to more than 1,200 new locations.

MingsBings plant-based frozen snacks launch in Publix, Sprouts
MingsBings

Courtesy of MingsBings

January 23, 2023

MingsBings, a plant-based frozen food brand founded by Iron Chef Ming Tsai, is now available at over 800 Publix and over 400 Sprouts locations, increasing their retail presence in key markets like Southern California, Arizona, Texas, Florida, and the rest of the Southeast.

Using his signature East-meets-West culinary style, James Beard and Emmy award-winning Chef Tsai blends the ancient Chinese "bing" format with familiar Western flavors like cheeseburger and taco but with a plant-based, gluten-free, and dairy-free spin. MingsBings' brand motto, "Eat Good. Feel Good. Do Good." represents Chef Tsai's mission to make plant-based food delicious and healthy while also giving back. A portion of all MingsBings sales is donated to Family Reach and Dana-Farber Cancer Institute.

"As consumers demand better-tasting plant-based options, we're honored to bring MingsBings to the shelves at Publix and Sprouts. These incredible retailers have great, loyal customer bases eager to try new things," notes Chef Tsai. "Their decision to partner with MingsBings is a testament to how retail stores' are now bringing attention to sourcing delicious, healthy, easy-to-prepare food brands for families on the go. We're excited about this expansion and making it easier for customers to find MingsBings at more retailers nationwide."

The full MingsBings entrée, breakfast, and sauce lines are plant-based, gluten-free, dairy-free, and food allergen-friendly. The pockets are heat-and-eat ready and can be prepared in an air fryer for 12-14 minutes and in an oven for 20-25 minutes.

MingsBings launched first as a direct-to-consumer brand and has quickly gained traction in retail and food service. Its items are now on shelves at over 4,000 grocery stores throughout the U.S., including Wegmans, select Targets, Whole Foods, Sprouts, and Publix. In addition, the brand is offered in major U.S.-based concessions locations like Fenway Park and the Miami Dolphins' Hard Rock Stadium and at major colleges, universities, and prep schools. The growth has generated significant placements in major publications like Forbes, Good Housekeeping, Women's Health Magazine, and The Boston Globe.

KEYWORDS: allergen free gluten-free plant-based vegan snacks

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