Just Born Quality Confections announced today that David Yale plans to retire as president and COO of the Bethlehem, PA-based company effective March 31, 2023.  

Yale began working for Just Born in 2011 and his many accomplishments include working with Just Born’s Associates and stakeholders to help transform PEEPS into an American cultural icon at Easter; driving MIKE AND IKE growth through the introduction of the Mega Mix platform; and revitalizing GOLDENBERG’S PEANUT CHEWS by going back to its Philadelphia roots. David modeled the Just Born RESPECT Philosophy and strived to make Just Born an employer of choice.