Mars announces limited-edition Valentine's Day lineup
Includes holiday offerings from M&M'S, Dove, and Ethel M brands.
Mars has unveiled a variety of new, limited-edition offerings from M&M'S, Dove, and Ethel M Chocolates, as well as personalizable options on MMS.com, to help consumers spread love this Valentine's Day.
"While Valentine's Day has historically been tied to couples, shopper data reveals an evolution in consumers' patterns around Valentine's Day," said Tim LeBel, president of sales at Mars Wrigley. "Omni channel data shows consumers are gifting candy to friends, family, and loved ones to inspire moments of everyday happiness."