Cargill study: Consumers hunger for healthy indulgence in bakery aisle
Company research reveals shoppers want both health and happiness from their products.
New research from Cargill finds consumers want the best of both worlds—indulgence and health—and they’re willing to pay more for baked goods that deliver on both attributes.
The Sweet Delight–Decoding Consumer Bakery Decisions research surveyed 1,200 U.S. consumers to understand the unmet needs and motivations that drive consumer purchase behaviors related to cakes, pastries, and cookies. The proprietary study not only looked at what consumers say they do but revealed the why behind their purchase decisions, including their expectations around textures, packaging claims, ingredients, and more.