Halo Top invades the baking aisle with line of dessert mixes
The brand, known for better-for-you frozen desserts, is introducing five baking mixes.
Halo Top is introducing a new line of Halo Top Desserts, including Light Cake Mix Single-Serve Cups and Light Baking Mixes for fudge brownies and peanut butter chocolate chip cookies. The light baking mixes reportedly have the flavor of classic baked goods, but with 1/3 fewer calories than the leading category mix.
In Halo Top’s first foray beyond freezers and into the baking aisle, the brand is giving ice cream lovers and sweets connoisseurs a way to indulge in their favorite baked desserts. The new formulations, launching during the coldest winter months of the year, arrive at a time for consumers to warm up with single-serve cake cups prepared in the microwave as well as traditional brownie and cookie mixes prepared in the oven. The sweets include: