Frito-Lay: Super Bowl watchers root for steady snack supply
The company's latest Snack Index shows football fans prioritize keeping snacks handy.
With Super Bowl LVII just around the corner, consumers reportedly are looking forward to not only rooting for their teams but also enjoying their favorite snacks alongside family and friends. Frito-Lay has released its latest Snack Index to ensure there are no game-day party fouls, as half of the country believes running out of snacks is worse than their team losing the Super Bowl.
"The Super Bowl is about more than just football, it's about spending time with loved ones and snacking has become a big part of that ritual," says Denise Lefebvre, senior vice president of R&D for PepsiCo Foods. "That's why we invest in understanding what our consumers want, so they can have the right flavors, variety, and snack styles to make their spreads a touchdown everyone can celebrate."