NCA: Most Americans to celebrate Valentine's Day with candy, chocolate
Holiday confectionery sales bring in approx. $4 billion yearly, per IRI.
In a clear sign of continued enthusiasm for seasonal celebrations, 92% of Americans plan to celebrate Valentine’s Day with chocolate and candy. With offerings that range in price, variety, and size, there’s never been a better time to share these holiday treats with your friends, family and loved ones. The Valentine’s Day season represents about $4 billion in confectionery sales each year (IRI), and the National Confectioners Association (NCA) is projecting 5% growth in sales for the 2023 Valentine’s Day season.
“The confectionery industry has always kept innovation top of mind, and that’s evident in the wide variety of options available on the shelves of retail stores, in checkout aisles and in online shopping carts,” said John Downs, NCA president and CEO. “Whether gifting chocolate and candy or treating themselves, consumers can celebrate the season with treats that reflect an endless number of unique preferences that helps them show someone they care this Valentine’s Day.”