Brand hosts roller skates giveaway, donates $25K to support skate community initiatives.
Orbit gum just dropped custom roller skates that bring the term “fresh” to a whole new level, and consumers can enter to win their own pair.
As part of Orbit’s confidence-boosting “Do What Makes You Ding” campaign, the brand is tapping the trendy reemergence of roller skating with a giveaway of customizable roller skates and $25K to support skate community initiatives.