Pepsi, Peeps unveil limited-edition marshmallow cola
Initial 2021 release, only available for 3,000 people, drove fans wild.
Pepsi x Peeps, the partnership that broke the internet in 2021, is back, and the marshmallow flavored cola is now available at retail for the first time ever. Fans everywhere are invited to usher in spring with the treat, available for a limited time only.
Two years ago, Pepsi x Peeps made its debut, becoming one of the most talked-about collaborations and pop-culture moments of the year. Pepsi x Peeps trended everywhere, from Twitter to late night TV… and was even sold for hundreds of dollars on the secondary market. The highly anticipated drop, only available for 3,000 fans at the time, intrigued cola drinkers everywhere and drove consumer demand, which is why Pepsi x Peeps have decided to make their relationship status "official" and deliver the sweet treat to retail shelves nationwide.