Product of the Year USA announces 2023 award winners
Takis, Quaker take home awards in the snack, breakfast categories.
Product of the Year USA, the largest consumer-voted awards program centered around product innovation, has announced the winners of the 2023 Product of the Year Awards across 36 trending categories. Each of the Product of the Year winners are determined through a national study of 40,000 American shoppers in partnership with Kantar, a global leader in consumer research.
A globally established seal of approval, the Product of the Year emblem was developed over 30 years ago and has been a trusted CPG pillar in the U.S. for nearly 15 years. The early mission was simple: help consumers cut through the noise on their grocery shelves and highlight the best new products when it comes to points that matter, such as thoughtful design, quality and innovation. As the world evolves on a daily basis, consumers are continuously in search of products that are smarter, more efficient, and easier to use. The Product of the Year red seal is a distinctive mark that allows shoppers to easily identify the top trendsetting products on the market, voted on by 40,000 fellow consumers, while also serving as a valuable marketing tool for brands to build consumer awareness, especially among competitors within their respected spaces.